#HowWeFamily is a series of films about the modern American family. Through this series of short branded content documentaries, Tylenol wanted to profile alternative ways of being family – tight-knit, loving people of diverse backgrounds. – that challenge the traditional definition of the word. Under the unifying banner of #HowWeFamily, we were tasked with the challenge of telling ten unique stories resulting in a touching and courageous campaign.
Role: Line Producer / Edit Producer
Client: Tylenol x New Form Digital, UM J3 Agency
Production Company: Lonelyleap New York
